Học tập CSR của Tập đoàn Fujikura - Nhật Bản

Contributing to value creation for customers and society through "TSUNAGU" technologies.

Fujikura operates under two very important concepts: "the power of words" and "corporate culture," and has been carefully fostering these notions since its foundation. More than 120 years later, these concepts have been handed down to employees as activities to implement. The concepts of "the power of words" and "corporate culture" are expressed in the following two phrases:

"Progressive spirit"
"Consistently, patiently and conscientiously"

Taking the 120th anniversary in 2005 as an opportunity to re-lay these foundations, the Company stipulated the Corporate Philosophy MVCV,　This philosophy states that "Our first responsibility is to our customers. we shall help them sustain and develop their business by providing superior products and services, through "TSUNAGU" technologies.
MANAGEMENT APPROACH
The Fujikura Group was founded with a progressive spirit and has cherished and passed down its corporate DNA as a manufacturing company over 125 years. Against this backdrop and from the viewpoint of our customers, we identify what we should do and what we should not do, and always act accordingly based on a corporate culture in which we put first priority on quality. On that basis, all corporate staff members abide by the Group's management rules and promote synergy between our production, sales, and R&D bases, driven by the Global Fujikura Production System (G-FPS) as well as by our commitment to CSR and to a better manufacturing culture.

Through these measures, we aim to achieve our vision for the four business fields (Telecommunications, Electronics, Automotive elctronics, and Metal Cables & Systems) described in the Mid-Term Business Plan. In achieving this vision, we will implement our Corporate Philosophy MVCV and become a corporate group that pursues "Value Creation for the Customer" and is appreciated by customers and highly evaluated by society, while achieving further growth for the entire Group.

CONCEPTS AND INITIATIVES
The Fujikura Group conducts its CSR activities based on its mission statement in the Corporate Philosophy MVCV, which is to help customers create value and contribute to society through its "Tsunagu" technologies. We regard CSR as one of the key pillars of our business activities and are actively implementing measures to fulfill CSR.

We have formulated a total of 17 activity guidelines for the four focus areas described in the Fujikura Group CSR Basic Principles as common guidelines to be followed by Fujikura and other Fujikura Group companies.

Fujikura Group CSR Philosophy

Fujikura Group believes that the corporate social responsibilities the Group should follow are comprised of activities required for sustainable corporate management and activities for the establishment of a sustainable society, based on Fujikura's Corporate Philosophy (MVCV).

Fujikura Group CSR Basic Principles

Fujikura Group aims to serve as a bridge to an affluent future for people, society and the global environment through "TSUNAGU" technologies by becoming a company that serves the anticipated growth and development of society. We have established the following four focus areas to fulfill our social responsibilities in all aspects of our corporate activities so that each and every employees will comply with the relevant laws and regulations of every country or region we operate in as well as international rules and social norms; become aware of his or her own role as a member of society, and act according to good social sense.

1. Sincere corporate activities
2. Concern for the environment
3. Respect for people
4. In harmony with society

Fujikura Group CSR Activity Guidelines

The four focus areas of the Fujikura Group CSR Basic Principles are shown below, broken down as 17 activity guidelines.

(1) Sincere corporate activities

• 1)  Carry out sincere corporate activities in compliance with the laws, regulations, and rules of the countries
       and regions in which we operate, as well as in the spirit of such laws, etc. Never forget that we are
       members of society and act according to socially accepted ethical standards and with common sense.
• 2)  Strive to maintain and increase customer satisfaction by offering products and solutions that, from the
       viewpoint of our customers, are useful, safe, and high-quality
• 3)  Carry out fair and transparent transactions under free and open competition
• 4)  Maintain sound and normal relations with politicians, government bodies, citizens, and various other
       organizations
• 5)  Make every effort to manage and protect information concerning Fujikura Group companies and our
       customers

(2) Concern for the environment

• 6)  Observe the respective environmental regulations of the countries and regions in which we operate, while
       establishing and striving to maintain and upgrade voluntary management standards
• 7)  Aim to create a sustainable society in harmony with the global environment by reducing environmental
       impact imposed by all business activities including product development, design, procurement,
       manufacture, execution, sales, distribution and disposal
• 8)  Promote technological innovation in consideration of environmental impacts and produce environmentally
       friendly products. Provide our customers with useful information, including guidelines for the use of our
       products as well as details on how to recycle and dispose of them.
• 9)  Actively participate in environment preservation activities in different countries and regions to make broad
       contributions to society
• 10) Recognize the importance of biodiversity in the global environment and endeavor to preserve ecosystems

(3) Respect for people

• 11) Secure the safety of all people involved in Fujikura Group's corporate activities, while maintaining a
       comfortable work environment and striving to improve it
• 12) Aim to create a cheerful working environment free of discrimination where all employees can
       demonstrate their initiative and creativity
• 13) Attempt to secure equal opportunity for employees and help them maintain an appropriate balance
       between their work and private lives
• 14) Respect the human rights of all people and refuse to tolerate the violation of human rights such as forced
       labor and child labor

(4) In harmony with society

• 15) Respect the cultures and practices of different countries and regions and actively engage ourselves in
       social contribution activities
• 16) Try to maintain and develop sound relationships with our stakeholders by engaging in broad-based
       communications with them
• CONCEPTS AND INITIATIVES

The Fujikura Group CSR Committee has created the Fujikura Group CSR organization chart, which illustrates the relationships between the Fujikura Group, its supply chain and its stakeholders.

CSR promotion system

Fujikura will completely assume corporate social responsibilities in economic, social and environmental aspects to meet stakeholder expectations.

Comprised of the members of the Executive Committee, Fujikura Group CSR Committee is chaired by the President & CEO.

Main functions of Fujikura Group CSR Committee:

1. Stipulate the Fujikura Group CSR policy for each fiscal year
2. Set mid-term goals and long-term goals of the Fujikura Group CSR activities
3. Support raising awareness, education and promotion activities in regard to Fujikura Group CSR and implement regular monitoring
4. Take the initiative in complying with related laws and international guidelines
5. Disclose information on a timely basis
6. Implement a truly global supply chain management