Corporate Social Responsibilites and Recession

"No matter what happens, companies must take CSR as priority..."

1. Critical cross-border global issues require multinational corporations and their CEOs to lead in the search for solutions, recession or not.

2. Recession results in more poverty and exacerbates problems that national governments and NGOs alone cannot solve.

3. The global economic crisis has increased distrust of business. Corporations with a strong commitment to CR are better able to withstand the downdraft and put the brakes on increased regulation.

4. Employees are attracted to and motivated to stay with socially responsible companies, and want to see commitment to CR initiatives continue through tough times.

5. An increasing proportion of consumers are willing to pay price premiums for products and services marketed by companies with proven and sustained track records of doing good.